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SEO Software: Pros and Cons

One of the popular trends in a modern SEO is a tendency to try to not utilizing automated SEO software. It is even said that using automated software can hurt your search engine rankings. On the other side of the coin, search engine optimization is one of those fields where the volume of dull routine job is enormous. Performing all of it by hand is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which jobs can be performed manually indeed, and which ones are better to apply automatically.

1) Writing content. There are many products that offer automatic synonymizing of any content. There are tools that even claim to create human-readable site content created absolutely automatically. Nevertheless, until software will learn to comprehend the sense of a text, they won’t be able to provide a more or less natural looking automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, instead of putting those money into some “powerful” utility that does this automatically.
2) Gaining backlinks. This is the second irreplaceable SEO task, though someone could name it the first. A quality link building needs you to review a bunch of possible link partners and filtering only those sites that are strongly related to your one, with a quality content and a trust rank simultaneously. Such job can be made automatic a little, because you don’t have to locate appropriate linking sites by hand. However, the final conclusion still is up to you. It is you who should check the quality of websites and evaluate their relevance to your site. Finding link partners is as low as 10% of the entire job. The rest is done manually.
3) Monitoring search engine rankings. Basically, you need this to monitor your efforts – whether you’re doing right, or your activity doesn’t hit the goal. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t located within the first 20-30 positions – nobody locates it anyway. So in a SEO practice it is better to restrict web position checks with first 4-5 pages. However, if there is a significant number of keywords to monitor, the process may still consume a large amount of time. And here is where an automatic tool is really irreplacible! With an automated SERP monitor you can save tons of hours comparing to what you would spend if did that by hand. However, you should only use search engine friendly tools, to prevent possible problems with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your business is another job that is easy to automate. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save hours of time and lose virtually nothing. There are hundreds of methods of finding good keywords and many of them can be dug through automatically.

So, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.